With apologies to a certain songwriter, it’s easy to be Green if you want to market to sustainably leaning homeowners. You just need to speak their language. In our example, we’re going to focus on the couple that would like to build a sustainable home. They are in their 50s and are in no rush to build. They’re not motivated exclusively by price and current style preferences for stainless steel appliances and granite countertops.
By planning ahead you can LEED Certify your home or office for little or no additional expense. At Lohre & Associates, we self documented our own offices to the LEED Platinum level for only $12 per square foot for the complete office makeover including application fees. LEED stands for Leadership in Energy and Environmental Design by the U.S. Green Building Council (USGCB), a non-governmental, non-profit agency founded in 1993. LEED has become the most widely accepted Green Building standard.
Green Building products and services marketing communications are more educational and brand focused. The marketing cycle stages are the same: audience, investigation, comparison, negotiation, sales and follow up. The Green Building movement has a passion and an involvement which is shaping the industry. The people that are receptive to Green marketing believe that Green products and services are better than others. Consumers select the standard that they believe in: The U.S. Green Building Council, Environmental Protection Agency (EPA) with their product certifications, Department of Energy (DOE) with their Energy Star Certifications and many other organizations are being adopted as trusted brands by the public.
Cincinnati Green Building Signage Project presents the Moerlien Lager House
Cincinnati Park Board’s first Green project, 115 Joe Nuxhall Way, Cincinnati, OH 45202
The Moerlein Lager House has a 69-year lease from the Park Board and owns the building. This is the Park Board’s 15th solar panel project.
The Green Learning Station of the Civic Garden Center of Greater Cincinnati will showcase a proposed Green Building signage project in a display at Park+Vine Nov. 30 – Jan. 24, 2013. An opening reception will be held Friday, Nov. 30, 2012 – 6 to 8 p.m. at Park+Vine, 1202 Main Street, Cincinnati, OH 45202.
The Moerlein Lager House building is one of the buildings that are part of the Cincinnati Green Building Signage Project. The following are some of the sustainable features of the building.