Green Building Consulting

Here’s How to Speak Green for Green Building Planning and Construction

ChuckLohre Kinsman Residence, Potterhill Homes

With apologies to a certain songwriter, it’s easy to be Green if you want to market to sustainably leaning homeowners. You just need to speak their language. In our example, we’re going to focus on the couple that would like to build a sustainable home. They are in their 50s and are in no rush to build. They’re not motivated exclusively by price and current style preferences for stainless steel appliances and granite countertops.