Green Building products and services marketing communications are more educational and brand focused. The marketing cycle stages are the same: audience, investigation, comparison, negotiation, sales and follow up. The Green Building movement has a passion and an involvement which is shaping the industry. The people that are receptive to Green marketing believe that Green products and services are better than others. Consumers select the standard that they believe in: The U.S. Green Building Council, Environmental Protection Agency (EPA) with their product certifications, Department of Energy (DOE) with their Energy Star Certifications and many other organizations are being adopted as trusted brands by the public.
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May 5, 2011 – Lohre & Assoc., Inc., Marketing Communications, Green Cincinnati® Education Advocacy Awarded LEED® Platinum Green Building Certification. Marks the first marketing communications office worldwide to receive the Certification. The Certification is LEED® Platinum Commercial Interiors v3 2009 by the U.S. Green Building Council (USGBC).