community-based-social-marketing

Behavioral Chains – Community-Based Social Marketing

ChuckLohre Community-Based Social Marketing Leave a Comment

Hi Green Cincinnati Education Advocacy, ​ The last three Minutes have addressed determining which health, safety, or environmental behaviors are most important to target. I introduced the importance of creating a list of end-state, non-divisible behaviors and using impact, probability, and penetration as behavioral characteristics to determine which actions are most important to encourage. So, imagine that you have narrowed …