Green Marketing – How to make your plant LEED Platinum Certified.

ChuckLohreGreen Building Marketing, Green Marketing & Media Coalition, Volkswagen

Volkswagen ‘Greened’ its Chattanooga Assembly Plant

A recent visit to CASTEXPO 2013 in St. Louis encouraged us to investigate what it would take to make a foundry LEED Platinum. A VW ad on 60 Minutes gave us the inspiration.

From the VW press release, “Volkswagen’s Chattanooga manufacturing plant has received a platinum certification from the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED®) green building certification program. The facility is the first and only automotive manufacturing plant in the world to receive the Platinum certification.”

With planning and a corporate education plan, high levels of Leadership in Energy and Environmental Design (LEED) can be achieved. LEED was created by the U.S. Green Building Council (USGBC) in 1993 to encourage sustainable building practices. The USGBC is a non-governmental organization. It has become accepted as the sustainable building certification standard by the U.S. Government. All government buildings are required to be LEED Certified. LEED is based on a 100-credit system and broken up into five categories: Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and Resources, and Indoor Environment Quality.

Green Media Coalition

ChuckLohreGreen Marketing & Media Coalition

Green Cincinnati Green Media Coalition – The purpose of this Coalition is to assist the City of Cincinnati Office of Environmental Quality in promoting sustainability. Jan. 14 , 2011, “Introduction to Community-Based Social Marketing” (this is different than social media) webinar from 12 noon to 1:30 PM at Green Cincinnati Education Advocacy offices, 126A W 14th St., near Music Hall. …