Below you'll find a list of all posts that have been categorized as “Community-Based Social Marketing”
Hi Green Cincinnati Education Advocacy, This week I had a Zoom call with a colleague regarding the importance of hope in addressing wicked problems, such as climate change and biodiversity loss. After our call, I reread a brief essay I had written for the anthology, Global Chorus. I’ll return to discussing identifying barriers next week, but here is that essay. …
Hi Green Cincinnati Education Advocacy, The last three Minutes have addressed determining which health, safety, or environmental behaviors are most important to target. I introduced the importance of creating a list of end-state, non-divisible behaviors and using impact, probability, and penetration as behavioral characteristics to determine which actions are most important to encourage. So, imagine that you have narrowed …
