Review: “Designing B2B Brands” for Green marketing communications

ChuckLohreGreen Building Marketing Leave a Comment

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it’s about Deloitte’s branding and its implementation throughout the organization. We saw an ad on HOW’s website.

Carlos Martinez Onaindia & Brian Resnick worked for Deloitte while writing the book.

Hubspot included Deloitte and GE websites in one of its promotional blog posts and we recognize them as a good examples of industrial marketing communications design. It’s great news that we can go into more detail with one of our choices.

Palo Soleri meets Boeing

ChuckLohreArchives

What is the future of the city? Major cities are the most efficient. Their improvement along zero carbon lines would include harvesting every last bit of sunlight. Solar thermal generators at each floor level heat the city in the spring and fall. Green walls would cool them along with solar electric. The city would be like a three story woodland …

Guide to Return On Investment for Green Building

ChuckLohreGreen Investment Guide

June 23, 2011, 1:15 to 2:45 p.m Green Cincinnati Education Advocacy Vendor Session Presentation at Greening The Heartland “Guide to Return On Investment for Green Building” – You’ll learn how to sell Green Building practices and projects to upper management from the people and projects that have done it right here in Cincinnati. Lohre & Assoc. is a full-service agency …

Green Manufacturing Tour- What Products Can You Make For The New Green Economy?

ChuckLohreGreen Manufacturing Discovery Tour Leave a Comment

Scheduled for Fall 2011. Please let us know if you would like to join us. View Slide Show. What: Half day tour of: Firehouse No. 9, Green Cincinnati’s LEED Platinum office, University of Cincinnati’s LEED projects and the Cincinnati Zoo and Botanical Garden. When: 9 am to 11:30 am Where: Cincinnati Firehouse No. 9, City of Cincinnati’s first LEED Project, …